Citroen set to make a Splash at Paris Motor Show 2024
CITROËN SET TO MAKE A SPLASH AT PARIS MOTOR SHOW 2024 WITH A RENEWED PRODUCT RANGE & AN EVENT-PACKED STAND
- At the 2024 Paris Motor Show, Citroën will be presenting its totally new passenger car range, all incorporating the brand's new identity and logo.
- Alongside the New C3 currently being launched in Europe, Citroën will unveil four ‘World Premieres’, including a bold show car full of character and surprises imagined by the designers of Ami.
- Citroën’s stand will express all the energy of the brand, and will be hosting a studio in partnership with YouTube to produce specific content for the duration of the show.
On its stand at the Paris Motor Show 2024, Citroën will be illustrating the dynamism of a brand which, in little more than a year, is preparing to renew virtually all its models. Citroën is taking advantage of the show to unveil an exclusive snapshot of its range in 2025. New products, but with a common thread that has guided the brand for more than 100 years to be a popular brand offering a simple automotive experience, with boldly designed, comfortable products that provide concrete answers to the challenges facing society. Citroën will be presenting a fully electrified range on the stand, with solutions tailored to customers' needs.
B-Segment: Two game changers
In 2024, Citroën shook things up in the B-segment with the unveiling of two ground-breaking new models that will be present on the stand:
- Blockbuster New C3: This is the first major show for this new model, shaking up the segment and proving a resounding commercial success. The first deliveries are underway in Europe, enabling the first customers to experience a car that is accessible, available in petrol or electric, comfortable, modernly styled, versatile and fully equipped.
- New C3 Aircross’s first public presentation: The first public appearance for this model, which was unveiled in June. New C3 Aircross is the most affordable compact SUV on the market, offering a strong character, the choice of powertrain, space and comfort on board, and seating for up to seven people.
C-Segment: Two world premieres unveiled on the stand
At the same time as launching two major new models in the B-segment, and after completely renewing the ë-Berlingo, ë-SpaceTourer and associated light commercial vehicles in 2024, Citroën is presenting a complete renewal of its C-segment models, demonstrating its exceptional dynamism. Citroën is taking advantage of the Paris MotorShow to unveil not one but two new models.
New C4 and C4 X will appear on the stand with a new stature, adopting a simpler, more modern design that reflects the brand's new identity. New C4 is more serene and stylish than ever, while New C4 X is a spacious lounge in a sleek saloon. In this way, Citroën is developing two major players in their respective markets, building on the strong foundation of C4 which is ranked second among C-segment models in Europe across all powertrains. A pioneer of electric vehicles in this segment, it is still one of the top five electric saloons in the C segment.
A showcar to world premiere
Citroën will unveil its vision of a future Citroën model in a highly expressive show car. Colourful and faithful to Citroën's new design language, the show car exudes self-confidence with a strong presence. There's no doubt that this illustration of a future model in a major segment will appeal to visitors.
A festival for an anniversary
In 2024, Ami 100% ëlectric celebrates its 4th birthday with more than 65,000 customers across 17 markets. Forever the first to offer an affordable, easy and comfortable electric mobility solution, Ami, with its unique character, has changed the lives of many households and the road landscape by bringing greater freedom and autonomy. Ami will be presented on the stand with a unique display as part of a surprise world premiere.
A lively stand reflecting the image of Citroën
A friendly and colourful living space, the stand will be an opportunity for visitors to make many discoveries and immerse themselves in the Citroën brand experience, popular, energetic, relaxed, simple, lively and vibrant. Throughout the week, the stand will be alive with the studio produced in partnership with YouTube, a studio that will bring the stand and brand’s news to life.
ENDS